How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.
Work Shift
Day (United States of America)
Job Summary:
The Executive Director, Service Line and Clinical Communications (SL&C) is the day to day leader and expert on WellStar Health System SL&C communications strategy to continuously engage WMG, WCP and Affiliated leaders and providers, service line committee physicians and medical staff.
Primary Accountability
Assists in the creation of WellStar narratives and stories to engage SL&C audiences
Identified emerging system/employee communication technologies, techniques and tactics to ensure that WellStar is on the forefront of SL&C engagement
Designs calls to action targeted at SL&C members
Manages governance structure for SL&C messaging consistent tone and delivery of all messages
Motivates SL&C audiences to enhance patient experience and engage in exceeding expectations.
Works with Executive Director, System Communications and Events to operationalize strategy for clinical and provider audiences.
Creatively translates clinical messaging to broader WellStar audiences and broader system communications to SL&C associates
Develops tactics for uniting provider to offer consumer-centric, high quality care to patients
Implements leadership's strategy of creating brand loyalty amongst SL&C practitioners
Informed by leadership, creates leader and executes a strategy to leverage internally and externally focused events to achieve core communications objectives among SL&C associates
Core Responsibilities and Essential Functions:
Performs other duties as assigned
Complies with all WellStar Health System policies, standards of work, and code of conduct.
Required Minimum Education:
Bachelor's Degree in Communications, Marketing, Branding, Consumer Engagement, Business,
related field.
Master's Degree
Required Minimum License(s) and Certification(s):
All certifications are required upon hire unless otherwise stated.
Additional License(s) and Certification(s):
Required Minimum Experience:
Minimum 6 years experience in communication design Specific experience in translating clinical service line content to understandable, actionable information. Required and
Minimum 3 years in management capacity and leading significant communication, marketing or consumer engagement projects overseeing the work of others. Required
Required Minimum Skills:
Possess the drive to develop a highly-engaged cross functional team with identified success in developing those teams.
Proven accountability for the ownership of an communication strategic and execution plans and central organization
Attributes and Behaviors
Nimble master of content customization
Translates patient and SL&C team member experiences into compelling stores
Internal/System communications expert
Respectfully challenges
Plugged in to key influencers in the field of internal/system Communications
Strategic Thinker who ensures strong Brand Guidelines and Standards
Develops Brand-Centric, Consumer-Focused Strategies
Understanding of Target Audiences and Segmentation Strategies
Compelling Advocate and Storyteller for the WellStar Brand
Expert on the Latest Marketing Strategies (within and outside of Healthcare)
Thrives in an Environment where Change is the new Constant
Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.