Description

The Senior Geopatial Business Analyst is a strategic professional who works within Citibank’s North American Network Distribution team to optimize the branch and ATM network. This role is focused on scoping, managing, and producing complex analytical projects and deliverables concerning strategic issues such as market, trade area, and site potential, as well as defining distribution formats for an evolving operational environment. As a recognized technical authority with basic commercial awareness, the analyst will stay abreast of developments within the field and contribute to directional strategy, providing advice and counsel related to the technology and operations of the business. Success in this role requires developed communication and diplomacy skills to guide, influence, and convince colleagues and stakeholders. The work has a significant impact on the area and affects the overall performance and effectiveness of the sub-function.

Major Responsibilities

• Produce large multi-faceted projects from conception to completion including development of specification, generation of analysis, and delivery of results.
• Apply project management best practices to manage project plans that fit the stakeholders/ customers’ needs while driving business results.
• Promote team development and partner involvement through ongoing communication, milestone and status updates, and review of lessons-learned upon project completion.
• Partner with cross-functional teams and senior stakeholders to understand business objectives and develop deliverables that drive consensus around strategic recommendations
• Use GIS and analytical software to provide in-depth, sophisticated analysis through manipulation, exploration, summarization, and modeling of disparate data and information.
• Assess project risk potential and discover potential operational and tactical risk factors before they occur.  Escalate issues to project manager as appropriate to keep projects on task.
• Build and maintain tools, databases, analytical procedures, and templates to support analytical work and streamline regular processes.
• Develop executive-level presentations and strategic deliverables that synthesize complex analytical findings into clear, concise business recommendations tailored for senior leadership audiences.
• Stay abreast of current industry trends and new technology.
• Contribute to critical business strategic decisions through provided services.
• Some travel for field research and in-person meetings.

Qualifications

• 5+ years of experience performing quantitative and spatial analysis.  Experience in market planning and site selection for banking or retail a plus.
• Undergraduate degree in Geography, Economics, or related field minimum.  Graduate degree preferred.
• Demonstrated ability to collect, integrate, and communicate complex requirements specific to applied retail GIS to both non-technical and technical personnel.
• Ability to balance a deep and diverse project load in a fast paced, dynamic environment.
• Comprehensive understanding of how own area and others integrate to achieve business objectives.
• Expertise in desktop GIS (ESRI, MapInfo) and the application of geospatial data including demographics to address site location questions.
• Experience with the MS Office suite, particularly Excel, Access, and PowerPoint.
• Proficiency in statistical concepts and software packages (SAS, SPSS).
• Strong problem solving abilities, organization, and attention to detail.
• Ability to work independently and be a self-starter.
• Embraces change and remains positive and flexible within evolving strategic environment.
• Expertise in data visualization principles and storytelling techniques, with the ability to transform analytical outputs into persuasive business narratives.
• Advanced proficiency in PowerPoint, Tableau, ArcGIS Online, and related visualization platforms used to communicate strategic insights and recommendations.

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Primary Location:

NC-CHARLOTTE (BALLANTYNE)

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Primary Location Full Time Salary Range:

$117,440.00 - $176,160.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 28, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

 

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

 

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.